12:20 | 13:00
We live in a world of data, of big data. A big portion of this data has been generated by humans, and particularly through their mobile phones. In fact, there are almost as many mobile phones in the world as humans. The mobile phone is the piece of technology with the highest levels of adoption in human history. We carry them with us all through the day (and night, in many cases), leaving digital traces of our physical interactions. Mobile phones have become sensors of human activity on the large-scale and also the most personal devices.
In this talk, Nuria will present some of the opportunities on using Big Mobile Data for Social Good but will also share her view on existing challenges that we would need to address in order to truly leverage this opportunity.